Our role is to support the teacher and student as a unit. We believe that good teachers are irreplaceable, and we want our software to help teachers gain strength. This is why we publish “tools” that can be employed for whole class instruction and adapted to work with problems of the teacher’s choosing. We want teachers to have the power to select an appropriate visual model, choose the exact problem, and lead students in a meaningful discussion. When students are engaged in personal practice with our software, we believe that teachers should be circulating among the students and providing direct support.

All students are capable of learning mathematics in a profound way, but many students are not capable of learning math when it is presented primarily as a set of numeric equations and rules. We rely upon two primary methods to build this profound understanding: visual imagery and clear language. In studying fractions, we think that visual models are essential, and that students should be presented with a variety of models addressing the various manifestations of fractions: parts of a whole, parts of a set, a specific location on a number line, the relationship between two numbers or quantities, and more. We also believe that students must be able to write about, and talk about, their fractions knowledge in order to master the content. For instance, when a student encounters ¼ ÷ ½, it is very important for them to be able to articulate something like this: I am figuring out how many ½’s are in ¼. We take it as our responsibility to craft software interactions where students develop comfort with visual models and language, and apply that comfort to solving equations and writing number sentences.

We believe in professional development and implementation services as an important philosophical component of our work. That's why we have implementation specialists on staff with masters degrees in education and over 30 years each in the classroom. We believe that using our software with a solid plan and clear goals will allow teachers, schools, and districts the opportunity to make Conceptua Math a meaningful piece of a successful elementary or middle school math program.

Conceptua Math was founded on the belief that all students are capable of learning mathematics in a profound way when it is taught with an approach that appeals to their learning styles. Conceptua Fractions uses visual models in a groundbreaking online curriculum to build conceptual understanding and procedural fluency with fractions. The Conceptua Math Team has a proven track record as prior leaders of IntelliTools, where they built strong market leadership in assistive technology for education. The Team has over 70 years combined experience in curriculum and software development and is driven by a passion for mathematics education.